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Our company’s key to success is its veteran management team and strategic partners which have extensive experience in film production and directing, marketing, sales, social networking, multi-media and legal and business affairs in the entertainment, sports  and film industries. 


President / Co-Owner / Founder: TRUflic Media, LLC

Steve McWilliams has produced, co-produced, and directed several award winning (and Oscar nominated) documentaries and films ( His film work with the disabled community has earned him several awards including the “Broader Vision Award” from the Garden State Film Association, the United Cerebral Palsy National Service Award, the First Financial Disability Advocacy Award. His work in social justice advocacy film has been recognized by the New York Times, the Philadelphia Inquirer, Main Line Magazine, ESPN, NBC10, CBS3, and 6ABC. McWilliams has worked extensively in video marketing for non-profit companies. He currently is the creator of and Professor in the Communication and Theater programs at Villanova University, received his M.F.A. and Ph.D. from Temple University. Steve has written, directed, produced and acted for the stage, screen, and television.



CEO/General Counsel / Co-Owner / Founder:  TRUflic Media, LLC

Since 1987, Robertson has focused his entrepreneurial pursuits and legal/business affairs practice within the entertainment (music/film) and sports industries. Over the years, he has created, owned and managed numerous entertainment start-up businesses and independent production companies. Johnny is currently the CEO/Owner of multi-media company and its 2005 Grammy Award winning world music label Libertad/Sony (2003-2005) and Libertad Universal Music (2005-2007). He was General Counsel to and arranged and negotiated film financing for a Philadelphia based film company and its co-venture with veteran Hollywood producer for a 6-movie slate with Universal distribution. He also served as Senior VP of Operations and Legal and Business Affairs to an RCA distributed record label (formerly Ruffhouse/Columbia Records). Johnny also served as a Governor of the Philadelphia Chapter of the National Academy of Recording Arts and Sciences (NARAS, the GRAMMY’S), and was the Philadelphia Chapter’s former Secretary-Treasurer of the Executive Committee. John recently co-owned and served as President and General Counsel to Tug McGraw's (former Philadelphia Phillies / New York Mets relief pitcher) sports and entertainment  management and marketing company (McGraw and Company).

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