PROJECT PREVIEW

Youth Solution Film Project

Anchor 1

Founded in 2015, the YSF Project is a series of documentaries and film shorts produced by Point Guard Productions and directed by inner city youth to address issues which affect their daily lives including, police relations, drugs, teen pregnancy and inner-city gun violence. YSF is a creative film/leadership program developed specifically for high school students. TRUflic’s initial release of a six-slate documentary schedule is “Bridging the Gap”, which received national recognition by advocacy and law enforcement organizations across the United States.

The TRUflic team will be beginning production in Spring, 2018 on "Crave To Slave." Much like their previous effort in "Bridging the Gap," the students will take a critical look at the problem of addiction in their community of Southwest Philadelphia. Through one particular case study the young filmmakers will investigate the root causes of addiction and consequences for individuals, families, and communities when young people get caught up in the cycle of drug addiction. They will interview clinicians, community activists, pastors, patients, and fellow teens to discover the impact that illicit drug sales and use are having on their local community. More importantly, they will report on the positive actions of fellow community members who are working to reverse this devastating societal trend.

There are 5 documentaries currently slated for Youth Solutions Films:

Addiction: A look on how addiction (particularly hard drug addiction) affects the urban community. The students will look into addiction as a disease and the process of how young people get caught in the cycle of addiction. They will investigate the costs of addiction to individuals, families, communities and the nation. Through interviews with addicts, patients in recovery, medical personnel, and policy makers, they will learn to multifaceted aspects of the problem and offer solutions on a local level to their own community.
Diet and Health in Poorer Communities: In this project students will look at the eating and health habits of their peers particularly in urban areas. They will investigate the diet of several typical teenagers and the impact of high sugar, junk food diets on health and academic performance. They will learn how companies target youth and poorer communities with unhealthy food choices. By talking with doctors, nurses, and dieticians they will show the importance of food choices for people living at or below the poverty line and encourage peers to making healthy choices.
Environmental Degradation in Communities: The students will take an in-depth look at the environmental and psychological impact of littering, dumping, and loss of respect for local environmental concerns. A huge problem in poor neighborhoods is a lack of regard for the environment where dumping and littering cause residents to see a connection between environmental and personal well-being. A lack of regard for public and community property causes a vicious cycle of apathy and further destruction of community spaces. The students will examine their own and their peers habits in connection with how they contribute to a better or worse environment. They will interview activists, city sanitation workers, and community leaders in order to produce a film that encourages young people to help the global environment by acting responsilbly on the local level.
Sexual Responsibility: Students will examine the consequences of teen pregnancy and the importance of understanding making smart choices around sexuality. Students will interviews several teen mothers and fathers and document how the birth of child impacts their lives. Through interviews with teens, families, teachers, and counselors, the students will present a realistic film that will make critically look at the importance of responsible teen choices.
Homelessness and Mental Health: Students will investigate the root causes of homelessness in their community. They will interview clients at the Project Home Program and understand the root causes of homelessness and what services exist to help the homeless. They will also produce a film that advocates social action and involvement by young people in the solution to the homeless problem. Focus will be given to several youth who have are local activists giving their time to help others.

Anchor 2

Life I

In 2018, TRUflic Media’s production crew, Philly Philm Phreaks, will produce a feature documentary based on the published book, “Life is an Audible.” The film, "Life is an Audible: The Power of Sport for Good," chronicles the story of the founding of the Ronald McDonald House in Philadelphia. The first house was a collaborative between the Philadelphia Eagles and the McDonald's Corporation.

From the cancer diagnosis of Kim Hill, the young daughter of then tight end Fred Hill, grew a community response, first through an organization The Eagles Fly for Leukemia, and then by the building of the first house. The idea of creating a house to support families of cancer victims was a radical idea first proposed by a young Dr. Audrey Evans. Her words to Eagles General Manager were, "find me a house for these families." Murray, along with Eagles owner, Leonard Tose, began what may have been the first organized effort by professional sports to globally change a social issue.

The first effort was duplicated by every single NFL city until today where a total of 375 houses currently stand. The film covers the origins and subsequent global growth showing that the great athletic figures of a generation, from Jerry Jones to Michael Jordan, found the heart and time to reach out to their neighbors in trouble.

Life is an Audible

Anchor 3

Atreverse a Sonar ("Dare to Dream")

TRUflic Media is producing a new television series, “Atreverse a Sonar.” (“Dare to Dream”).

Following TRUflic's Youth Solutions Fim model, the show is a multi-platform documentary driven series initially aimed towards the Hispanic market and will incorporate the youth of the inner city Hispanic community as part of its production team. The series’ targeted host will be Hispanic celebrities (Jennifer Lopez, etc.) and/or Major League Baseball legends (such as Alex Rodriguez, David Ortiz, etc). The host will highlight each Hispanic celebrity’s (athlete, musician, actor, artist, writer, film producer/director, etc.) source of their success: family background and support, trials/tribulations on the road to success and will highlight and educate the viewer to the beautiful, diverse Hispanic cultures of each guest’s roots and birthplace. Each week the audience will learn about an accomplished Hispanic public figure returning to their birthplace, showcasing the importance of giving back to their communities and recognizing others who contributed to their individual development. Particular attention will be given to the charitable work undertaken by the week’s celebrity guest and the stories within that enterprise.

TRUflic intends to enter into a cause-related marketing / commercial co-venture with targeted charitable foundations, such as the Lopez Family Foundation and the Boys and Girls Club of Miami and offer a share of the revenue streams generated by the venture.

Cause–Related Marketing / Commercial Co-Venture. TRUflic’s Commercial Co-venture / Cause-related Marketing business strategy, similar to the first concept used in 1983 by American Express, promotes the sharing in the revenue (Sponsorship, TV revenue, IP, publishing, CD/DVD sales, etc.) generated, in perpetuity, by the Project.

Through corporate sponsorship, advertising and branding, coupled with profits from TV production and music revenues, etc., this Property will raise revenue and a platform to support and raise awareness of our host’s supported charity’s mission

Goals

• Develop a television series on, initially, Hispanic public figures, most notably and initially baseball players, and their stories of “paying it forward.”

• Tells the stories of cultural backgrounds and influences and emphasizes the behind the scenes issues of personality, culture, and origin.

• Bring awareness to the problems associated with attaining & maintaining success in the U.S. and adjustments to that success.

• Bring awareness to important issues that affect the poor and underserved and the roles celebrities play in
addressing those societal issues.

“Un Gran Dia En El Barrio”

Anchor 4

In 1996, some of the great names from the history of Cuban music came together and collaborated on an album under the direction of Ry Cooder. This album was The Buena Vista Social Club (BVSC) and it went on to become a best-selling and Grammy winning album. The Buena Vista Social Club DVD tells the story of Cuban Music through a documentary that includes appearances by legendary performers such as Ry Cooder, Ibrahim Ferrer, Ruben Gonzalez, Eliades Ochoa, Omara Portuondo, Compay Segundo and many other renowned Cuban musicians. These artists exert a major influence on Latin music of today. With combined album and DVD sales exceeding 5 million units, worldwide, The Buena Vista Social Club was a stunning commercial, and critical success.

TRUflic’s film documentary Un Gran Día En El Barrio (“Un Gran Dia”), is the unique and previously untold story of Spanish Harlem. This documentary tells of the amazing cultural and musical contributions that this tiny neighborhood brought to the world and how it changed the shape and sound of American music. The film will be a vibrant and compelling portrait of this dynamic neighborhood and its people and a tribute to the Latin community. TRUflic will be creating a ninety-minute documentary and also filming a sixty-minute concert that features the music of the Barrio.

Spanish Harlem occupies the lower, southeastern corner of Harlem itself. The musical contribution of this neighborhood is the last great chapter in the history of 20th Century music in America. Harlem’s influence on American culture is immeasurable. From Duke Ellington at the Cotton Club to Charles Mingus at Minton’s Playhouse to James Brown’s legendary Apollo Theater shows, Harlem has always been seen as a Mecca to African-American music. While the staggering contribution of African-Americans to this history is securely in its place, the contributions of Latinos, Puerto Ricans in particular, needs to be properly recognized.

El Barrio as it is called within the community, has been the birthplace for Salsa, Latin Soul, Boogaloo and countless other variants within the tropical Latin idiom. From Tito Puente to Marc Anthony, this tiny enclave has exerted a monumental effect on the sound and history of American music. Un Gran Dia En El Barrio is an encapsulation of this community; it is a powerful portrait of Spanish Harlem and its people. This is the story of this dynamic music, and the musicians who made it happen.